At Hipsters for Sisters, our mission is to liberate women from their baggage. We celebrate the joy of less and the freedom inherent in living life hands-free. Our belt bags, designed to fit just the essentials, are a reminder of the ease of living a life of simplicity--a life filled with more experience, happiness, wholeness and joy in exchange for less stuff.
Hipsters for Sisters was founded by Debra Denniston and her two daughters, Rachel and Kate, in January 2012, in response to a lack of functional, hands-free bags that were also stylish and well-designed. The strictly made-in-L.A. brand has since become synonymous with innately wearable design, which combines classic style and versatility with a minimalist aesthetic.
"Like most American women, I was educated to believe that my survival depended on the contents of a very large and beautiful handbag. However, once my youngest child was finally out of diapers, I desperately sought freedom from the bondage of baggage. The depth of my desperation was evidenced by the fact that I actually started wearing a fanny pack. While I loved the freedom it provided, I hated the way it looked and the ridicule it inspired, especially from my kids who begged me to hide it in the trunk when I picked them up from school. Worn down and out by societal pressure, I went back to allowing my big, bad, fashionable handbags to wear me for another ten years.
One day, as the chiropractor snapped my shoulder bag into place, I decided that I was too smart to act this stupid. If men can get through their days with only the contents of their pockets, women can too. I went home determined to design a truly functional accessory that even my daughters would wear. When my daughters confessed that they not only liked the design, but actually wanted to participate in it's development, I knew we were on to something."
--Debra Denniston, Founder
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